Quito celebrates the second edition of the MICE Week


  • The event promotes the MICE industry as a catalyst of the economy in Quito, Ecuador.
  • This way, Quito joins in celebration the Global Meetings Industry Day (GMID) to be held on April 8th .
  • The virtual MICE Week takes place from April 5th -9th , 2021 and will be live streamed from Quito.

Quito (Ecuador), April 6th , 2021. As a strategy for the local economy recovery and development, the Metropolitan District of Quito, through Quito Tourism Board, is hosting the second edition of the MICE Week, a 5-day virtual event with conferences and presentations that will bring together key speakers from the meetings industry in Latin America and the Caribbean.

For the second year now, Quito joins the global celebration of the Global Meetings Industry Day with a series of webinars that are part of the GMID Meet Safe theme and showcase the proven value that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions bring to businesses and the economy, while recognizing the industry’s top priority of operating meetings and events with health and safety top-of-mind.

The event also reinforces the importance of the sector in the recovery of the economy of the destinations around the world, after the strong impact of the COVID-19 pandemic, and its undeniable contribution to the growth of national and international tourism.

The content is developed to offer valuable insights and updates to industry professionals and attendees and have conversations around the challenges the industry is facing, and the opportunities presented by the “new reality”. Carla Cárdenas, General Manager of Quito Tourism Board, has officially open yesterday this great event for the MICE industry in the region. “We are incredibly pleased with the second edition of the MICE Week, for us it is particularly important to highlight the role of the meetings industry for the economic recovery of destinations, being a sector that generates an income close to $ 2.5 trillion dollars worldwide and generates 26 million jobs. This is just one of the reasons to invite you to participate in this event, “she mentioned.

During the first day of the event, Quito Tourism Board launched the video “Quito #MeetSafe”: Your meetings and corporate events begin in Quito.

Keynote speakers of the virtual conferences will be María Soledad Oviedo, UTE University representative; Wilson Hoyos, University of Tourism Specialties (UDET) representative; Fernando Compean, international MICE expert; Silvana Biaglotty, President of the Latin America and the Caribbean CVBs Association; among others.

The attendees will have the opportunity to learn about the most recent research, “The importance and impact of the meetings industry on tourism“, that highlights the impact of the MICE industry in the Ecuadorian economy.

It should be noted that during the COVID-19 pandemic, Quito has put in place biosafety protocols that contribute to reducing the risk of spreading the virus. Ecuador created an exclusive protocol for the MICE industry to allow the businesses to hold events in compliance with strict safety measures, such as limiting the number of attendees to an event to 30% of the venue capacity and the mandatory use of face masks, monitor all the attendees to an event, to identify, report and remove from the venue people with possible symptoms that can put the safety of the community at risk; among others.

Quito as the driving force of the MICE industry in the region

Quito is a premier MICE destination in South America and a key business and partnerships driver in the region, aiming to empower other cities and destinations and attract more events and meetings from all over the world.


Back in 2020, the capital cities of Quito, Bogota, Lima, Buenos Aires, and Sao Paulo officially launched the South America MICE Alliance, to create inter-institutional actions and strategies that contribute to promote these cities as global MICE destinations; and increase the number of international events and meetings in the region.

Currently, Ecuador counts with 400 businesses and 18 destinations that were awarded the Safe Travels stamp by the World Travel and Tourism Council (WTTC). Quito was the first city in the country to obtain this recognition for its biosafety measures and protocols, which strengthens its position as a safe destination for all visitors.

Quito’s International Airport currently welcomes more than 15 airlines that cover national and international routes, including Avianca, Latam, KLM, Iberia, United Airlines, JetBlue Airways, Aeromexico, Copa, Wingo, Delta Airlines, Air Europa, and American Airlines. More routes are scheduled to reopen during the following months.

Starting March 22nd, the National Emergency Operations Com-mittee (COE) approved new guidelines for entering Ecuador by air. Travelers who carry a vaccination certificate, that proves they have received the complete COVID-19 vaccine doses, will be granted border entry without a negative PCR test. If people do not have the respective vaccine they must have a negative PCR test to enter Ecuador, with a validity of up to 72 hours before their arrival.

The MICE Week is the ideal platform for the MICE professionals in the region to exchange experiences and ideas, learn about news trends and research, and expand its network and reach in benefit of their businesses and the industry as a whole. For registration or more information on the agenda, please visit: micequito.ec.

¡Experience the best events and meetings in Quito! #MeetSafe


 Located in the Middle of the World, at an altitude of 2,850 meters (9,250 feet), Quito is an ideal meetings & events destination in South America. It was the first city to be declared a World Heritage Site by UNESCO in 1978, and the American Capital of Culture, by the International Bureau of Cultural Capitals in 2011. In addition, it has been recognized as the leading Destination in South America by the World Travel Awards for 7 consecutive years and in 2019 it was awarded with the Ramón Álvarez Excelencias Award as the “City of international events”. Quito is a unique city with a charming mix of old and new, where international events such as congresses, tradeshows, exhibitions, incentives, and corporate trips can be held in a variety of venues or open spaces, meeting the highest standards of health, safety, professionalism, creativity, and service. The city counts with more than 90,000 meters of space for events, such as convention centers, historic spaces, modern spaces, innovative spaces, and hotel ballrooms. Quito fosters collaboration, knowledge exchange, international trade, and business generation. For more information, please visit micequito.ec/en/

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